Captain Jacks Clothing Co by Billie-Jo McDougall

In a world where fashion trends come and go, Captain Jack’s Clothing Co. stands as a beacon of timeless style and functionality. Officially launched in 2017, this Australian brand has captured the hearts of outdoor enthusiasts, and adventurers alike. With a mission to encourage people to embrace the great outdoors while staying protected from the sun, Captain Jack’s has become synonymous with UPF50+ certified clothing that combines fashion and comfort.

At the helm of this thriving enterprise is Captain Jack himself, alongside his parents, Michael, and Billie-Jo. The family roots are deep, with Jack and Michael originating from Townsville, while Billie-Jo calls the Sunshine Coast home. It all began when young Jack sought a fishing shirt but found most options promoting inappropriate themes unsuitable for a 12-year-old. Jack’s conviction that kids deserve stylish family-friendly outdoor wear led to the birth of Captain Jack’s Clothing Co. Jack’s late grandfather, Billabong Bill, aka Billy Frankham, was a kindred spirit who shared the same passion for fishing, camping, 4x4 adventures, and travel, instilling in young Jack a love for the great outdoors. Despite never meeting in person, their connection is felt deeply through the brand’s essence. Captain Jack’s pays homage to this familial connection with it’s motto, Raised With Rods® and Raised With Adventure®, a nod to the way most Australians grow up. One of the brand’s unique selling points is it’s creative designs, like the playful donut and banana prints. The “Donuts” design humorously captures the essence of fishing when you catch nothing but still enjoy the experience. On the other hand, “Banana” design warns against taking bananas on a fishing trip, a superstition among anglers that deems it bad luck. These designs are not just fun; they’re a testament to the brand’s deep connection to the outdoor lifestyle and the traditions associated with it. ”We hope you enjoy these designs as much as we do!” says Jack, with a warm smile. While Captain Jack’s designs it’s apparel in Australia, it’s goods are responsibly manufactured overseas. However, the company harbours a hope to bring production closer to home in the future. What sets Captain Jack’s apart isn’t just their commitment to fashion, but their dedication to giving back to the environment and their fellow Australians. Each year, they channel their success into making a difference. They donate, or sponsor initiatives related to the ocean, the outback, and their compatriots. Their love for the land they call home is evident. Whether you’re casting a line in a tranquil river, camping under the stars, or embarking on a 4x4 adventure, Captain Jack’s has you covered. As Captain Jack and his family continue to chart the course of their successful brand, one thing remains clear: their passion for the outdoors, family values, and their dedication to giving back to the community are the anchors that keep them grounded. Captain Jack’s isn’t just a clothing brand; it’s a lifestyle that embodies the beauty and adventure of Australia. So, don your favourite Captain Jack’s gear, embrace the sun, and step into the world of fashion that’s as authentic and enduring as the land Down Under.

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👉  This story excerpt is from Issue #18 of Kickin Up Dust magazine: December 2023.